Dubai Chocolate Cookies: The Viral Sweet Sensation You Need to Try

Dubai chocolate cookies are stealing the spotlight on TikTok, Instagram, and in premium bakeries across the U.S.

With their gooey pistachio cream centers, crispy phyllo bits, and luxurious milk chocolate shells, these cookies are redefining what dessert indulgence looks like. Whether you’re wondering if Crumbl will release their version or just itching to bake them at home, this guide covers everything you need to know about the Dubai chocolate cookies trend.

Don’t miss our guide on Low Salt Cookies: The Ultimate 2025 Guide to Healthier Sweet Treats if you’re looking for a lighter dessert option.

What Are Dubai Chocolate Cookies?

Origins of Dubai Chocolate in Desserts

The concept of Dubai chocolate cookies traces back to the luxurious chocolate bars created by Fix Dessert, a UAE-based brand that combined pistachio cream and shredded phyllo dough into rich chocolate shells. These bars went viral for their texture, indulgent flavor, and Instagram-worthy design. Soon, bakers around the world started mimicking these treats—first as chocolate bars, and now as stuffed cookies.

What Makes Dubai Chocolate Cookies Unique?

Unlike your average cookie, Dubai chocolate cookies are defined by three key traits:

• A gooey pistachio center made with nutty cream
• Crispy phyllo shreds baked into the dough or stuffed inside
• High-quality milk chocolate, often drizzled or incorporated in the dough

They’re like Middle Eastern pastries wrapped in an American cookie format.

The Viral Hype: TikTok & Crumbl’s Influence

In early 2025, social media exploded with influencers biting into these luscious green-filled cookies. Crumbl teased a possible flavor launch, adding fuel to the fire. On TikTok, the hashtag #dubaichocolatecookies has already racked up millions of views, with creators offering taste tests, recipes, and reviews of homemade and store-bought versions.

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Inside the Trend: Why Dubai Chocolate Is So Popular

The Pistachio-Phyllo Filling Secret

At the heart of every Dubai chocolate cookie lies a signature pistachio-phyllo blend that delivers a texture and flavor unlike anything else. The pistachio cream is thick and nutty, striking the perfect balance between sweet and savory. What sets these cookies apart further is the addition of finely shredded phyllo dough. When baked, these golden strands turn extra crispy, offering a delightful crunch in every bite.

This combo of smooth, rich cream and flaky crunch is what gives Dubai chocolate cookies their world-famous indulgence status.

Social Media Buzz & Celebrity Endorsements

Dubai chocolate cookies first gained traction online when creators began slicing them open on camera, showing off their oozing pistachio centers. Videos featuring the cookies hit millions of views in weeks. Crumbl Cookies capitalized on this momentum with cryptic posts hinting at a Dubai flavor drop—sending fans into a frenzy.

Even celebrities and influencers have jumped in. From Instagram Reels to YouTube Shorts, Dubai chocolate cookies have quickly become the “it” dessert of 2025.

Comparison: Dubai Chocolate vs. Regular Chocolate

So, how do Dubai chocolate cookies compare to traditional chocolate chip cookies?

Feature	Dubai Chocolate Cookies	Regular Chocolate Cookies
Filling	Pistachio cream + crispy phyllo	Usually none
Dough	Often includes chocolate + phyllo	Basic chocolate chip dough
Texture	Gooey, flaky, crunchy	Chewy or soft
Flavor Profile	Sweet, nutty, slightly savory	Mostly sweet
Origin	Inspired by Middle Eastern dessert bars	American

Clearly, Dubai chocolate cookies bring a new level of complexity and luxury to the dessert world. They’re not just cookies—they’re experiences.

Looking for inspiration? Try our Gluten Free Cereal Guide for more unique twists on everyday food staples.

Where to Buy Dubai Chocolate Cookies in the U.S.

Popular Online Stores and Brands (Crumbl, Nuts Factory, Chocovia)

If you’re hunting for authentic or copycat Dubai chocolate cookies in the U.S., you’ve got options. While the original Fix Dessert chocolate bars can’t be shipped outside of the UAE, several brands have stepped in with their own Dubai-style creations.

Here’s where you can get your fix:

• Nuts Factory Dubai Chocolate: This brand tops the charts with its creamy pistachio center and crisp texture. It’s the closest thing to the original Dubai chocolate dessert.
• Chocovia Dubai Style Chocolate: Known for its wide availability at Amazon, Walmart, and World Market, Chocovia’s take is slightly less luxurious, but still a solid option.
• Magno Pistachio Knafeh: More of a knafeh-bar hybrid, but excellent for those who love strong pistachio flavor.
• Crumbl Cookies (Coming Soon): Though Crumbl hasn’t released their Dubai chocolate cookies yet, the buzz around their upcoming flavor has made this the most anticipated cookie drop of the year.

Many of these products can be found online, with some offering nationwide shipping. And yes, they tend to sell out fast—so be ready.

Pricing Breakdown and Availability

Dubai chocolate cookies aren’t your average $3 snack. Due to their premium ingredients (like pistachio cream and phyllo) and viral demand, prices range significantly:

Brand/Source	Price Range (USD)	Availability
Nuts Factory	$50 for 2 bars	Limited (online only)
Chocovia	$9–$12 per bar	Amazon, Walmart
Magno Pistachio Knafeh	$15–$20 per bar	Brand website
Crumbl Cookies	$4.99–$5.99 per cookie	In-store (expected soon)

Even at premium prices, the demand hasn’t slowed down. Many users report these cookies being worth every penny for the experience.

Are Dubai Chocolate Cookies Worth the Hype?

Yes—especially if you’re into bold, luxurious desserts. The texture contrasts and rich pistachio filling make Dubai chocolate cookies an elevated version of the typical chocolate chip cookie. They’re not for everyday snacking, but for special moments or gourmet dessert lovers, they’re a must-try.

Check out Gluten Free Hawaiian Bread for another indulgent twist on classic favorites.

Crumbl’s Dubai Chocolate Cookie Release Guide

When Is the Dubai Chocolate Crumbl Cookie Coming Out?

Crumbl has a knack for teasing their new flavors before launch—and the Dubai chocolate cookie is no exception. While no official release date has been posted, Crumbl’s app and social accounts have hinted at an exotic cookie filled with pistachio and chocolate, which matches the Dubai trend perfectly.

Insider reports suggest this limited-edition flavor could drop in the upcoming monthly rotation, possibly by late summer 2025.

Has Crumbl Confirmed This Flavor Yet?

As of now, Crumbl hasn’t posted a direct confirmation. However:

• Fans have noticed pistachio-related ingredient teasers in promo videos.
• A mysterious “Middle Eastern inspired” cookie appeared in leaked test kitchen footage.
• Social media influencers in Crumbl’s circle have posted green-filled cookies tagged #crumblsecret.

These clues strongly point toward an imminent Dubai chocolate cookies release.

What to Expect from the Crumbl Version

If Crumbl goes through with it, expect a giant soft cookie loaded with:

• Pistachio cream center
• Crispy phyllo bits baked into the dough
• Chocolate drizzle or chunks

It will likely be:

• Slightly oversized, like all Crumbl offerings
• Around 600+ calories
• Released as a one-week limited flavor

How to Make Dubai Chocolate Chip Cookies at Home

Ingredients List (Pistachio Cream, Phyllo, Chocolate Chips)

Want to bake your own Dubai chocolate cookies at home? Here’s what you need:

Ingredient	Quantity
All-purpose flour	2 ½ cups
Baking soda	1 tsp
Unsalted butter	1 cup (softened)
Brown sugar	1 cup
White sugar	½ cup
Eggs	2
Vanilla extract	1 ½ tsp
Milk chocolate chips	1 ½ cups
Pistachio cream	¾ cup (cold, spoonable)
Shredded phyllo dough	½ cup (lightly toasted)
Sea salt (optional)	Pinch

You can find pistachio cream at Middle Eastern stores or online. Toast the phyllo until lightly golden for extra crunch.

Step-by-Step Recipe Instructions

1. Preheat oven to 350°F (175°C). Line a tray with parchment paper.
2. In a bowl, cream together butter and sugars until fluffy.
3. Beat in the eggs and vanilla.
4. Sift in the flour and baking soda. Mix well.
5. Fold in chocolate chips and phyllo.
6. Scoop dough and flatten. Add 1 tsp of pistachio cream in the center, cover with more dough to seal.
7. Chill dough balls for 15–30 minutes (important!).
8. Bake for 12–14 minutes or until golden on edges and soft in center.
9. Cool for 5 minutes, then enjoy warm for that gooey Dubai chocolate cookie bite!

Tips to Nail the Gooey Center and Crisp Edges

• Use cold pistachio cream so it stays thick inside.
• Do not skip chilling the dough—this keeps the cookie from spreading too fast.
• For crisp phyllo texture, toast it separately before folding into the dough.

Homemade vs. Store-Bought: A Quick Comparison

Feature	Homemade Dubai Cookies	Store-Bought (e.g., Crumbl)
Cost per cookie	$1.50–$2	$5–$10
Customization	Full control	None
Ingredient quality	High (if chosen)	Varies
Texture freshness	Best when warm	May lose crisp in transit

Looking for guilt-free indulgence? Check out Low Salt Cookies to balance your baking game.

Health & Nutrition Facts of Dubai Chocolate Cookies

Calorie Breakdown per Serving

Dubai chocolate cookies aren’t exactly diet-friendly—but they’re not supposed to be. These indulgent desserts are all about decadence, texture, and rich flavor. On average, a single cookie weighs in at:

• Calories: 450–600 per cookie (depending on size and filling)
• Fat: 24–30 grams
• Carbs: 45–60 grams
• Sugars: 28–35 grams
• Protein: 4–6 grams

This makes Dubai chocolate cookies a high-calorie treat, best enjoyed in moderation or on a special occasion.

However, calorie counts can vary depending on whether you’re buying them from a gourmet bakery, a Crumbl Cookies store (once released), or making them at home with substitutions.

Is It a Cheat Day Dessert or Daily Delight?

There’s no sugarcoating it—Dubai chocolate cookies are made for cheat days. The sweet pistachio cream, buttery dough, and milk chocolate base create a calorically dense dessert. That said, if you’re careful with portion size, they can absolutely fit into a balanced lifestyle.

Here are some tips if you want to indulge without going overboard:

• Cut the cookie in half and share (or freeze one part).
• Balance your day with lighter meals before indulging.
• Add a protein shake or fiber-rich snack alongside it to slow sugar absorption.

How to Make It Slightly Healthier (Gluten-Free, Sugar Alternatives)

Want to enjoy the flavor of Dubai chocolate cookies without the guilt? Here are smart substitutions:

Ingredient Swap	Healthier Alternative
All-purpose flour	Almond flour or gluten-free mix
Regular sugar	Coconut sugar or monk fruit
Butter	Avocado oil or vegan butter
Pistachio cream	DIY pistachio butter + honey
Milk chocolate chips	Dark chocolate (70% cacao+)

While you won’t get the exact same texture, you’ll get much closer to a nutrient-dense cookie that’s still full of Dubai-style flavor.

Don’t miss our detailed tips on Gluten Free Hawaiian Bread if you’re looking for more allergy-friendly dessert options.

Best Dubai Chocolate Brands to Try in 2025

Nuts Factory Dubai Chocolate: A Full Review

When it comes to recreating the magic of Dubai chocolate cookies, Nuts Factory leads the pack. Their Dubai chocolate bar is stuffed with luscious pistachio cream and crispy phyllo layers, wrapped in rich milk chocolate. It’s huge, decadent, and almost too beautiful to bite into—almost.

• Texture: Perfect crunch from phyllo and creamy filling
• Flavor: Bold pistachio with smooth chocolate
• Packaging: Premium, great for gifting
• Price: Around $50 for 2 large bars

Consumers have called it “the best $25 bite you’ll ever take.” It’s not cheap, but if you’re serious about exploring the roots of Dubai chocolate cookies, this is the place to start.

Chocovia and Magno Pistachio Knafeh

These two brands also offer Dubai-style chocolate, though slightly different in taste and texture:

• Chocovia Dubai Style Chocolate
  • Affordable and widely available on Amazon, Walmart, and World Market
  • Features pistachio filling but thinner phyllo layers
  • Great intro to the flavor without breaking the bank
• Magno Pistachio Knafeh
  • More of a dessert bar than a cookie
  • Focuses on traditional Middle Eastern flavor with deep pistachio notes
  • Excellent for those who enjoy bold, nut-forward profiles

Upcoming Players: Lindt and Trader Joe’s Versions

Lindt and Trader Joe’s are reportedly testing Dubai chocolate bars and cookies for limited release. While these aren’t widely available yet, product leaks show that both brands are playing with pistachio fillings and crisp pastry flakes.

Keep an eye out—when these hit shelves, they could bring Dubai chocolate cookies into the mainstream.

How Dubai Chocolate Cookies Fit American Dessert Culture

Fusion of Middle Eastern & American Sweets

Dubai chocolate cookies are more than just a trend—they’re a culinary fusion. They take the elegance and nutty depth of Middle Eastern desserts like baklava and knafeh and blend them with the familiar format of the classic American cookie.

It’s this contrast—exotic and comforting, crunchy and gooey, rich and balanced—that makes them so addictive.

The use of pistachio, once rare in American sweets, is now going mainstream, thanks to viral trends like this. We’re seeing pistachio lattes, pistachio ice cream, and yes, pistachio-stuffed cookies dominating menus across the U.S.

The Pistachio Revolution in U.S. Baking

Pistachio used to be an underdog in baking. But now? It’s a powerhouse. More and more bakeries are experimenting with pistachio-based fillings, creams, and glazes. The popularity of Dubai chocolate cookies has pushed the nut from niche to star ingredient.

Why pistachio?

• It’s nutrient-rich and flavorful
• It pairs beautifully with chocolate
• It offers a luxury vibe most other nuts don’t

The rise of pistachio in cookies and desserts is no accident—it’s a reflection of evolving American palates craving global influence and layered flavors.

What’s Next After Dubai Chocolate Cookies?

With food trends moving faster than ever, here are a few guesses:

• Dubai chocolate cupcakes
• Pistachio lava cakes
• Baklava-inspired cookie bars
• Savory pistachio cookies with a hint of spice

As Middle Eastern flavors become more popular in U.S. kitchens, it’s clear that Dubai chocolate cookies are just the beginning of a larger dessert shift.

Expert Baking Tips for First-Timers

Common Mistakes When Baking Pistachio-Filled Cookies

Baking Dubai chocolate cookies at home is easier than you think, but newbies often make a few mistakes. Here’s what to avoid:

• Skipping the chill time: Warm dough spreads too quickly and loses shape. Always chill for at least 15–30 minutes.
• Overfilling with pistachio cream: Too much and it will leak out. Use 1 teaspoon per cookie for a balanced center.
• Not sealing the dough: Gaps in the dough ball will cause the filling to ooze out during baking.
• Using raw phyllo: Always pre-toast shredded phyllo before mixing. It ensures the crisp contrast Dubai chocolate cookies are known for.

How to Achieve That Crisp Phyllo Texture

The secret is all in the prep:

• Lightly coat shredded phyllo with melted butter
• Bake at 300°F for 5–8 minutes until golden
• Cool completely before mixing into dough

This extra step gives Dubai chocolate cookies that irresistible flaky bite and elevates the texture dramatically.

Cookie Storage and Reheating Hacks

Want that bakery-fresh warmth the next day? Here’s how to store and reheat:

Method	Instructions
Storage	Airtight container, room temp (2–3 days)
Freezer	Wrap in foil, store up to 2 months
Reheat (oven)	Bake at 300°F for 4–6 minutes for gooey center
Reheat (microwave)	15 seconds wrapped in a damp paper towel

Dubai chocolate cookies are best served warm when that pistachio cream just begins to ooze. Heavenly.

Looking for guilt-free indulgence? Check out Chocolate Chip Cookie Recipe Without Brown Sugar.

FAQ: Dubai Chocolate Cookies